The Core · 10k sq ft
Speed · Strength · Agility
The engine room every Earned athlete moves through. Turf, sleds, force plates, and progressions built to drive performance across every sport under this roof.
San Diego · Est. 2026
Earn
Everything.
A 35,000 sq ft category-defining youth athletic development facility. Three courts. A best-in-class speed & strength lab. Connected baseball and softball. Built for the athletes San Diego forgot to build for.
$9.7MYr 5 Revenue
71%Yr 5 EBITDA Margin
17.1×Yr 5 DSCR
01 — The Manifesto
Youth sports has been hijacked by travel tournaments, single-sport specialization, and pay-to-play trophies. Development got left behind.
Earned is the answer. A place to get faster, stronger, better — and a place to play, have fun, and compete.
01
Train Like a Pro
Best-in-class programming across five sports. Real coaches, real progressions, real accountability. Not another clinic that ends when the whistle blows.
02
Play Every Day
Monitored open court. Age-cohort pick-up. Friday Night Hoops. King of the Court. Live AB. A community you belong to, not a session you buy.
03
Safe. Elevated. Ours.
As parks close and rec centers cut hours, Earned becomes the home court. A vetted, world-class facility parents trust and athletes never want to leave.
02 — The Facility
35,000 sq ft.
Zero compromises.
Purpose-built. Multi-sport under one roof. Designed for daily training density and event-night electricity.
3
Indoor Courts
Basketball + volleyball convertible
6
Batting Tunnels
Baseball & softball, cage rental revenue
10k
sq ft Speed Lab
Turf, sleds, force plates
2,075
Members by Yr 5
Multi-tier household model
03 — Programs
1% Better Every Day
Sport specific
Four disciplines · one roof
3 courts
Basketball
Three full courts. Skill dev, open runs, Friday Night Hoops, and Earned Hoops travel program.
6 tunnels
Baseball / Softball
Connected cages and tunnels. Hitting, pitching, and Live AB sessions with the crew.
Club + open play
Volleyball
Convertible courts, club-level coaching, and league nights for youth and adult players.
Skills Development for Gameday
Flag / Football Prep
Clinic and group fitness based skills development for on-the-field action.
Athletics Based Group Fitness & Open Court Programming
Adult Programming
Group fitness, adult pick-up hoops, adult basketball and volleyball league play.
04 — Landscape
Market Landscape
Two markets converging. Zero operators built for both. One home for the athletes of San Diego.
Adult Fitness Market
$45.7BUS market size · 2025
~5%Annual growth (CAGR)
Youth Athletics Market
$40B+US market size · 2025
7–10%Annual growth (CAGR)
San Diego · brands serving this space
21 fitness & lifestyle brands
Adult fitness, boutique studios, general gyms — none purpose-built for youth multi-sport development.
24 Hour FitnessYMCAEōS FitnessPlanet FitnessLA FitnessEquinoxOrangeTheoryGold's GymPure BarreCorePower YogaClub PilatesCycleBarBarry'sHOTWORXUFC GymChuze FitnessPt. Loma SportsThe CompoundWicked FitWar HouseFIT Athletic
VS
National performance training brands in SD
2 outposts. That's it.
Franchise speed schools. No home base. No multi-sport. No community. No court time.
Athletic RepublicParisi Speed School
A 1.3M-person metro. Zero facilities built for the full athlete.
Sources: IBISWorld 2026 · MarketIntelo Youth Sports Training 2025 · US Fitness Report 2025–2030
The Problem
San Diego youth athletics is fragmented, expensive & incomplete.
100+ programs. Zero full solutions. Every family making 2–5 separate stops — and still missing the fundamentals.
Stops
3–5 trips / week
Every serious youth athlete needs separate stops for sport skills, speed work, strength training, and competition — costing families 10+ hours a week in logistics alone.
Cost
$500–$1,500 / mo per kid
Travel teams $3–6K/yr. Private lessons $80–120/hr. Speed coaches $60–100/session. Premium price — incomplete experience.
Space
No courts. No home base.
YMCA and Hoop Warehouse are the only options with courts. Most batting cages claim strength training in under 500 sq ft. Checkbox, not a facility.
Gap
Nobody trains the full athlete
Sport programs train sport. Speed coaches train speed. Nobody develops strength, agility, sport skill, and competition readiness under one roof.
Case Study · Proof of Model
Legacy Sports Complex — Canton, GA
$6.6MAnnual revenue
single location
single location
Multi-sport indoor complex — courts, turf, strength floor under one roof — proving the exact model Earned Athletix is bringing to San Diego.
legacysportcomplex.comSan Diego · why our economics are better
Better economics
Higher household incomes, higher willingness-to-pay, and premium youth-sports participation vs. Canton, GA.
More demand
3.3M metro / 680K school-age kids. 5–8× the addressable population of Legacy's home market.
Less competition
Zero large-format multi-sport youth facilities in San Diego. Legacy competes with several regional operators — we compete with none.
San Diego = better economics. More demand. Less competition.
05 — The Opportunity
The market is broken.
We fix it.
The problem
- Rec centers cut. City budgets slashed. Public courts closed or unsafe.
- Travel-ball tax. Families paying $5k–$15k/yr for tournaments, not development.
- Single-sport burnout. Injury rates up, retention down, joy vanishing.
- Fractionalized trainers. One-off clinics with no community, no continuity.
The Earned answer
- One roof, five sports. Membership-driven, daily-use, household-priced.
- Development-first. Group skills + 1:1 PT with real coaches.
- Play built in. Open court, pick-up, tournaments, events — every night.
- A community. The home court San Diego lost, rebuilt for today.
3.3M+
San Diego metro population
430k+
Youth ages 5-17 in county
06 — The Numbers
Built to compound.
A membership engine with three uncorrelated revenue lines and defensible unit economics.
| Metric | Y1 | Y2 | Y3 | Y4 | Y5 |
|---|---|---|---|---|---|
| Gross Revenue | $2.90M | $4.84M | $6.62M | $8.33M | $9.77M |
| EBITDA | $1.37M | $2.92M | $4.27M | $5.56M | $6.69M |
| EBITDA Margin | 50% | 63% | 67% | 70% | 71% |
| Net Income | $712k | $1.83M | $2.81M | $3.74M | $4.57M |
| Members (EOP) | 566 | 1,007 | 1,438 | 1,794 | 2,075 |
| DSCR | 3.51× | 7.47× | 10.9× | 14.2× | 17.1× |
58%
Membership as % of Yr 5 revenue
Recurring, high-margin, household ARPU
5.1%
Total COGS % of gross revenue
Asset-light service model
1.4×
Yr 1 breakeven coverage
480 members vs. 345 needed
07 — Multi-Unit Roadmap
One flagship.
Regional Expansion — Market Ownership.
Y1
Central San Diego MVP Opens
San Diego. 35k sq ft. Proof of concept — and proof of demand.
Y3
Unit 2 — North County
Second SD-metro location. Shared coaching bench, shared brand equity.
Y4
Unit 3 — East County San Diego
Second SD-metro location. Shared coaching bench, shared brand equity.
Y5
Regional Rollout
5 markets, 10+ units. Category leader in youth multi-sport.
4–6×
Target Enterprise MOIC
Category-defining multi-unit exit or platform recap.
24 mo
Cash-on-Cash Payback
Flagship unit — before multi-unit optionality.
$50M+
Yr 7 Portfolio Revenue
Base case, 5 units operating at maturity.
08 — The Ask
Own a piece of
the home court.
Earned Athletix is raising a founder-led round to fund the flagship buildout and secure the operating team. We're looking for athlete-operators and mission-aligned capital who understand what this becomes at scale.
Round Snapshot
- Instrument
- Preferred equity
- Raise Size
- $4.5M
- Use of Funds
- TI, equipment, working capital
- Target Close
- Q2 2026
- Minimum Check
- $100k